Zolland gives Volvo the Flux Capacitor
Hailing from a farm outside of small town Alberta, I like to think I have a notion of what a pickup truck is. Any truck up until the mid-nineties – with the mid- to late-seventies as the heyday by my reckoning – had a certain character, not to mention mechanical disposition, that seemed to make those machines run longer, be more dependable, and inspire endless country musicians to song.
As it turns out, designer Bo Zolland has an entirely different notion.
His conception of the V70, the quintessential Volvo-esque station wagon marketed on its website as “Sporty for Onlookers, Spacious for Your Family,” gives up a little bit of George McFly stiffness and adds a whole lot of Doc Brown libido. That’s right: Zolland went back to the future, and found it truckified, with a 311 horsepower V8 engine, streamlined body, and an overall personality like the El Camino’s hair-gelled, stockbrokering older brother.
As a little boy I used to play with my toy trucks for hours, dreaming of the day when Hot Wheels would make a real-sized truck as flashy and way-cool as the miniatures. Well Don MacLean, finish singing the last verse of that old tune, because the day has finally arrived.