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What do you think the ‘S’ stands for?

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April 16th, 2009

s magazine 15 585x388 What do you think the S stands for? If sex does in fact sell, then it goes without saying that if you have a product that needs endorsing you should contact the crazy folks over at S Magazine for some content space. The super liberal (or maybe just super European?) mag was formed in 2004 by a group of Copenhagen youth and recently brought to our attention by the folks over at Trend Land. Without a doubt, this is the classier more upscale version of the coveted Abercrombie & Fitch catalogue that came with an 18+ warning label on the cover. The mags may be different, but the feelings are the same. You get the sensation you are looking at porn without REALLY looking at porn. After all it is completely necessary to see a model without a top to get a true appreciation for the pants she’s wearing, right? For the most part, the photographs are very well done and translate more as art than smut, however, there is still the occasional photo that looks like it belongs in an issue of Playboy. Circa 1985. It’s these photographs that the mag has to be careful of. They are walking a fine line of sophistication and one cheesy, amateurish snapshot could throw the whole concept off balance.