The video begins with a disclaimer of sorts asserting that it takes place in real time and has not been manipulated in post production. Once you watch the video you understand why Sweatshoppe felt the need to dispel any doubts. Simply put, it’s mind blowing. It took approximately 1:28, the total length of the video, for me to re think a marginalized art form- graffiti-and the potential technology has to dramatically further its evolution. The innovators in this case is Sweatshoppe a duo focused on multimedia performance that is accessible to all, even those of us technologically challenged folks who still reminisce about the days of dial up. Sweatshoppe consists of Bruno Levy, a photographer and established veteran in live video, design and motion graphics and Blake Shaw, a musician and up and coming visual and performance artist. What I enjoy most about this project is that once you get pass the ‘wow’ factor, it inspires you to think about public space and art, and how the two will continue to be transformed by technology.
Move over stencils and spray paint, techno-tagging as I’ve dubbed it, may be the future of graffiti.