URWERK – UR110 Amazing Video Ad
Urwerk is a watchmaking company, created in 1995 at a meeting of the two brothers, Felix and Thomas Baumgartner, both watchmakers, and their friend Martin Frei, an artist and designer. Their goal is the development and new conception of expensive watches. The company is based in Geneva, Switzerland. Looking at their line of watches immediately gives you a sense that these watch are not your every day watch, in fact a really cool watch is nothing without a really cool advertisement. That is exactly what I would like to focus your attention on. To promote their UR110 watch, the company has hired a 3d modeling and creative agency called I-reel. In result, a 3 minute promotional concept video was created using 3d modeling and a custom soundtrack. Check it out, it is truly amazing.