The story of Apenest -Cody Hoyt & Brian Willmont
As anyone who has had to look for a job knows, it’s much better to be sorting through the resume pile than to be one of the resumes in the pile. So it was for Cody Hoyt and Brian Willmont. As art students, they were looking for a way to get themselves noticed. So they selected artists they liked, got each of them to donate one of their pieces, and assembled a substantive art portfolio of their own. This portfolio was sold to a private collector, and the proceeds financed the publication of the works as Apenest. Two editions have been printed so far, and a third is in the works. With an innovative business model like this, the third one probably won’t be the last.