These vivacious homes, first introduced at the New York World’s Fair, became available in the 1950s and for a short time sold at Macys, fully furnished with general electric appliances and every other necessity, including plates, towels, and even toothbrushes.
The Leisurama story is one of ambition, creative marketing, and a desire to leave the daily grind behind and escape to a fun, playful utopia. It is a story about a post-war nation searching for peace and diversion on the home front. It is a story about the clash of ideologies. It is a story about suntans, fishing, and outdoor barbecues.