I know you don’t think you need a handmade afro pick crafted from aluminum and plated in precious metal, especially not one that comes with its own hardwood case, but you do. You really, really do. What else might you use that $400 on? Bills? Food? Rent? Don’t be so damned common.
Social Creatures is a high-minded “multi-discipline creative practice” whose aim is “to engage like-minded souls with products that work on many levels.” In this case they’ve turned cheap, ordinary afro picks into luxury items du jour. Mission accomplished.