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Fitness Bus Stop

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March 28th, 2009

fitness first 1 300x400 Fitness Bus Stop

“Fitness First” bus stop. My first thoughts? How about a more appropriate title? I thought maybe, “Anorexia First,” or hey, how about “Privacy Last” ? Those are catchy, right? Let’s recap…

It’s a crisp… let’s call it a Tuesday. Crisp Tuesday morning in Amsterdam, and you’re settling down to wait for your bus for work. Scarf securely attached. Travel mug full of steaming coffee in hand. iPod blaring the new Thievery Corporation. It’s a good morning. And you take a quick glance around, and there, in the advertising space, staring you point-blank in the face, is your weight, in big, shiney orange numbers.

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