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Because Compromise Has a Bad Aftertaste

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Saskeah
May 4th, 2009
0 Because Compromise Has a Bad Aftertaste

For a while now, Starbucks has been playing the silent martyr. They’ve been promoting Fair Trade, Conservation International, and Product (Red) for years without really taking advantage of the good PR that those kind of practices can produce. These days, possibly one of the world’s most well-known coffee providers are starting a new, simple ad campaign that will promote not only the value of their products, but also their own values.

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