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Billboards Made of Money

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August 4th, 2008

Chevrolet came up with some unusual add for its Chevrolet Aveo campaign in London. 

chevrolet aveo penny billboard 12 449x300 Billboards Made of Money

 A 20-foot billboard advert made entirely from one-pence coins.  The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.

chevrolet aveo penny billboard 3 418x300 Billboards Made of Money