Sven Prim is a Swedish photographer/retoucher. It’s fun looking at his work, it’s eye catching to say the least. He describes him self as a real technology geek who loves to create strange and surreal situations. His work has appeared in magazines and commercials. Many people think that a photographer’s truth is compromised when the photographs are retouched, Sven disagrees with this. He sees the concept of truth in a completly subjective way. He believes that a picture is always manipulated, regardless of how it’s taken. When the photographer selects the time and place to snap a picture, the truth is already being bent. In my opinion, his work speaks for it self and I think it is amazing. Therefore there should be no arguments or doubts about him being a great photographer even if he does retouch the pictures he takes.