Samsam Bubbleman, also known as Sam Heath, is a bubble fanatic to the core. A native of London, his obsession began twenty years ago, and has since transformed into a business as well as a performance art. His company, Bubble Inc. boasts a range of bubble creators and mixtures, along with tee shirts, clothing and other ephemera. In November 2007, Samsam put 50 people inside a giant bubble, and more recently, has set the world record for for largest free-floating soap bubble by volume, shattering the former American record, whose volume was 105.4 cubic feet. Samsam insists that the most important element for large bubbles is the correct solution, followed by technique.