“Mommy, what’s liver failure?”
From marketing firm Vale Euro RSCG comes this line of advertisements for Tylenol. For you unilingual anglophones out there, the spots address “those certain questions that are headaches.” The Tylenol brand is owned by McNeil Consumer Healthcare, a Johnson & Johnson subsidiary whose focus is to market prescription drugs.
Interesting is the placement of a child’s concerns in the ads. As opposed to the typical ”sore back from sitting on your ass blogging all day?” kind of painkiller ads, here Tylenol attempts to broaden its application to include those life situations that cause a different kind of discomfort, such as explaining the loss of innocence to the wee ones.
Sex, death, the fraud of Santa Claus – does Tylenol really think its product can help us teach our kids to deal with these issues? Obviously, but if the harsh realities of life are driving us to pharmaceuticals, then the ads do help raise the question of how WE are dealing with it. Acetominophen, also known as Paracetamol, is derived from coal tar, and is the leading cause of liver failure in the western world.
But I’m sure Johnson & Johnson, “The Family Company,” has something else they can prescribe me for that.