Global Warming – What’s All The Fuss About?
A clever campaign has been happening in Amsterdam. Behind the concept is Oglivy and MTV Switch. Switch is MTV Networks International’s Global Climate Change Campaign. To make people aware of the affects of Global Warming and the rising sea level, people were confronted with a serious message on a floating board rising from the Amsterdam canals. The board was held by floating hands as if he was drowning. The message: “Global Warming. What’s all the fuss about?”