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Fashion Against Aids

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June 10th, 2009

faa22 309x400 Fashion Against Aids

H&M has recently launched its second “Fashion Against Aids” campaign. The campaign features world-renowned artists such as Tokio Hotel, Katy Perry, Robyn, Yelle, and more.

This campaign and the last are part of Designers Against Aids (DAA), an organization to raise AIDS awareness to those interested in pop culture, where many people seem to believe AIDS is only a third-world phenomenon.

By showing that our pop culture icons are doing their parts to spread awareness and promote preventative methods, DAA will try to spread this notion to today’s youth.

Each artist involved in the “Fashion Against Aids” campaign adds his/her/their own flare to the clothing line. All fans will enjoy supporting a good cause and wearing clothes their idols designed themselves.

Who wouldn’t want nice clothes and to support a good cause?

So why don’t you take a minute to check out the DAA website for some more information about AIDS and things every individual to do to help!

The Quibbler

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    I think it’s a great idea to use fashion to show what’s going on in the world. I have a plethora of Women Breast Cancer Awareness shirts. People ask me, “why are you wearing a pink shirt?”. This is a perfect chance for me to explain to them about breast cancer. So I love the idea of using fashion to talk about AIDS, because that one random person might come up and question your outfit, then you can throw them all the info you have on AIDS and educate them!

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