Clueless? Stacked? Too much money? Borsodi’s gonna blow your mind!
While at first I was repulsed, indignant, and generally had my knickers in a twist (which sounds more and more like a cocktail than a turn of phrase), I feel much better now, and, besides the two or three decompressive cocktails, I’ll tell you why.
It’s because I don’t really need to try and convince anyone how utterly absurd, insolent, and not to mention downright tacky Austrian Bela Borsodi’s archaically sexist advertising is; no, I relax knowing that anyone probably already knows, and we can all agree upon it, and have a good laugh over a cocktail. For instance, if one were to check out the NY-based Borsodi’s interview with PingMag, he does expound upon the widespread criticism his work has received, namely from feminist groups, among others. And, to his credit, he acknowledges how his work has contributed explosively to the discussion of chauvinism in advertising and fashion. This concession, from a self-proclaimed artist dwelling outside the realm of moral judgment, is perhaps valid. The fact that he and his clients (Vogue, Bloomingdale’s, Nike…) continue to profit from “playing with lots of objects all the time and trying things out, as long as it’s fun and worthwhile,” a.k.a slapping tits and ass all over his product ads, is not quite so respectable.
Elaborately, as a self-proclaimed artist, Bela, it’s insulting to your audience’s intelligence to use anime porn to sell accessories, regardless of the framework that says you can tastelessly objectify women in the name of “toying with our perceptions.” Furthermore, it makes the culture that endorses this trash look absurd, insolent, and downright tacky (If any of those people are reading this, however, you can go ahead and flip to the next ad – your cocktail’s on its way, and it’s gonna make all the difference in the world).
via Trend Land.