Campaign For Our Children
In 2005, Baltimore-based Campaign for Our Children hit America with a pro-marriage advertising campaign that shocked millions. The idea behind it all was to promote abstinence in adolescents by promoting marriage as something positive for kids to look forward to, something that works.
These days, CFOC’s ads have evolved. Their most recent campaign was the “VIRGIN: Teach your kids it’s not a dirty word” campaign. But this, too, has slumped into a few stray, dilapidated billboards that have lasted until 2009.
Two suicides of young boys in the states have made the issue of anti-gay and sexual bullying among kids the question of the day, which makes me wonder, what did all of these ad campaigns really accomplish in the past three years? It’s art, put to the test, folks: Functional, or self-serving? Is it getting a passing grade?