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An Experimental Collabo Gives Porsche an Elegant Ad

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MiMo
June 24th, 2009

porsche2 550x288 An Experimental Collabo Gives Porsche an Elegant Ad

Commercials… We love them, we hate them. They are every where. But how often do you see a commercial that is actually a pleasure to watch? Well, this is one of them. The Porsche “Legend” spec spot was created as an experiment in remote collaboration between Monovich (Stephen Fitzgerald) and New York studio The Brigade. Located at opposite ends of the United States (Washington and New York states), both parties were connected only by broadband lines and a common interest in creating a spot with beautiful visuals with a strong message that was faithful to the Porsche brand. Amazingly none of the artists involved at any level ever met face to face. All of the shots were done with Lightwave 9, and Comped in After Effects CS3.

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